Direct Response
March Madness Social
March Madness Facebook Fanpage
Nike needed to connect March Madness fans with products. We created a Facebook fan page that allowed fans to explore the Nike sponsored college teams and point them to products to show their support.
World Cup Direct Response
World Cup 2010: Digital touch points included live countdowns, shoppable ads, NIKEid jersey personalization, and kit rotation in a mobile ad placement.
Watch: Shop World Cup Jerseys | Personalize Your Jersey With NIKEiD
Integrated Rich Media
Nike Holiday 2008 Rich Media
Nike wanted a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that the idea was extended into a video that ran on Nike.com’s homepage, plus a retail version that aired in every NikeStore and NikeTown around the world.
Awards: One Show, New York Festival, Cannes Lions (shortlist)