Associate Creative Director tasked with elevating Samsung Services – Pay, Bixby, Health, and Kids through on-app platforms, social, emails, digital advertising, and product videos. The 5 product videos demonstrated Bixby uses in everyday situations. They ended up being quick, fun, and easy to understand slice of life applications of the voice assistant.
Agency: Beyond Role: Designer + ACD CD: Peter Zheng
Samsung Pay is the only mobile wallet that offers value added services like rewards, deals & offers, gift cards, and loyalty shopping. The approach was to use quick fun eye-catching animations to promote the value add services while testing Mother’s Day and agnostic messaging.
Agency: Beyond Role: ACD Designer: Annping Kao
