Aaron Morton Design
Digital Creative + Design
Thumbnail_PayPal.jpg

PayPal

I lead four squads that targeted customers from acquisition to engagement on global paid and owned channels. We partnered strategically with the PayPal brand team and marketers to tell clear product stories, seamlessly execute the rebrand, and consistently push the quality of design and creative.

Role: Creative Director Agency: Media Monks

Buy Now Pay Later

Owned and paid channels driving revenue by promoting both Pay Monthly and Pay in 4 to new users.

 

Consumer push and pull email tactics

 
 

App Store Marketing

The PayPal DDA squad was responsible for global app store marketing. The PayPal app has different features depending on the geographic region. Creating interchangeable design solution was essential to global scalability.

 
 

Merchant acquisition direct mail and landing page

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